Are You Thirsty?
Dundas West Fest was the place to be this past weekend. If you didn’t hear about it (and that would have been hard with social media flooded with pictures from this festival), then we will tell you all about it. It is an annual party held along Dundas St West from Ossington to Lansdowne. It consists of booths of local businesses, open patios, various vendors and lots of various activities for guests to partake in. Some notable ones include free music performances as well as free music lessons, live poetry readings, yoga classes, and art installations.
How was G of G Inc involved in this? In the best way possible of course, serving up cold beers on a warm early summer day! You could find our team situated in the beer gardens serving the world’s first Pilsner, Pilsner Urquell. The signage, logo and bottle is super recognizable so our team had to be on point when it came to relaying key messaging to ensure they were representing this brand in the best way possible. Informed about everything from product history, to flavor notes, and which other festivals would be featuring Pilsner Urquell in Toronto (find it at Toronto Festival of Beer July 26th – 29th), our team was ready to wow.
If you aren’t familiar with Pilsner Urquell, you would have learned that it is best served with a thick head of dense foam and it has been served this way since its creation in Czech Republic in 1842. Though it may look different from another beer you might frequently drink, if it looks like this then you are drinking in its best form possible!
Our team had a fabulous time together too. At the end of each day we received words of affirmation from the team, the client and I am sure festival goers would have had nothing but great things to say as well. It is a great feeling to know that our team members have an enjoyable time while working these activations and that enjoyment really shines through when it comes to the quality of their performance. Though the weather was mostly warm this weekend and the hours were long, they stuck it out with a smile on their face, and a love for the product they were representing. We can’t wait to get this team back together again for their next activation!
Do you have a smart serve, passion for beer, and a thirst to learn even more about it? Email firstname.lastname@example.org with a resume and 3 photos in order to join the email roster in your area. G of G Inc will be found at numerous beer and spirit festivals across the GTA this year and are always looking for passionate and friendly faces to join the roster.