Come Ride With Us

posted on June 12th 2018 in Events with 0 Comments

Every once in a while, we are honoured to be a part of some really amazing and philanthropic activations. This past weekend was one those special times, and we can’t wait to share it with you. McMaster University’s Athletic Fields hosted our Barefoot Wine team for a stop along the Ride to Conquer Cancer on June 9th and 10th and the turnout was amazing. This ride has carried on for 11 years, raising funds for the Princess Margaret Cancer Center which is one of the top 5 cancer research sites in the world. The ride is over 200 kms stretching from Toronto to Niagara Falls. Since its inception, the ride has raised over $175 million. These funds are then allotted to 1 of 4 category’s: Detect, Diagnose, Target and Support. There are 3 other Rides to Conquer Cancer in Canada (excluding the one we took part in this weekend) and they are held in Alberta, Vancouver and Montreal.


Barefoot Wine is the perfect wine sponsor for an event like this? Why do we think that? Because Barefoot donates more than half a million glasses of wine at events each year and is extremely passionate about giving back to the community.

What was the role of our bubbly brand ambassadors? We were serving samples of Barefoot wines, sharing their fun and fabulous story, giving out swag, driving guests to make further Barefoot purchases at the bar, and just making sure everyone’s experience in and around the Barefoot crowd was unforgettable. What makes up the perfect Barefooter? There are a handful of characteristics we look for when picking staff for these activations, but on top of being reliable and responsible, the client is looking for fun, bubbly or even quirky staff. They can’t be afraid to show off their pearly whites with a giant smile all day and having a personal connection or passion for charity and community involvement goes a long way with their team.


We look forward to some more upcoming Barefoot events including The Honda Celebration of Lights in Vancouver, BC., Sunfest in Victoria, BC., Country Thunder in Calgary, AB., and more!

If you think you have what it takes to join the team and activate at memorable events like The Ride to Conquer Cancer, email info@gofginc.com with a resume and three photos. If you are looking for personal yet professional staff for your next event, email jenn@gofginc.com for availability and pricing.