Everything Is Up Hill From Here

posted on March 6th 2017 in Events with 0 Comments

When winter comes around it is always fun to have events that embrace our Canadian weather and activate by the slopes! Men’s Ski Day is an annual event that G of G Inc has participated in at Devil’s Glen Country Club in Glen Huron for years. We often are there working alongside various brands of wine as these clients find the guests in attendance on these special ski days are always eager to sip and sample after an afternoon outdoors. This year was no different.


Our Smart Serve certified staff was onsite from the start of the activity filled day, to the end. Not only do our brand ambassadors provide key messaging to the skiers, speak about the flavour profiles, and suggest food pairings they could even order right there in the chalet, but they also suggested and pushed for future sales of the product at the LCBO! Our rep stated “a lot of people took photos of the bottle” after accepting a sample from her, stating they would like to buy it at the LCBO in the future. Sampling is such a great way to turn someone into a future buyer, so these events are a great way to reach a lot of potential customers at once.


After this event, our brand ambassador filled out a post event report, something that can be very beneficial to clients if they are unable to be on site at every activation. This way, they can gain insight to how the event ran, while not actually being there. This events report was filled with comments such as, “everyone loved it – no negative comments” and “this was a great success!”. It was no shock to hear that all (including those working!) had a fabulous time at Ski Day, as our team enjoys it year after year. We are excited to go back in 2018! Until then, keep skiing!