The Hottest Summer with Hot 100

posted on June 26th 2017 in Events with 0 Comments

Summer is finally here, and that means concerts and festivals! And, if you are anything like some of the girls here in the office – it means frizzy hair. Out of control, humid, lion hair. So, what if we could solve your hair problem and send you to one of the HOTTEST festivals of the summer? Impossible, right? Not anymore!

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Last week our street team for Billboard and Herbal Essence hit the streets of New York City, Hoboken, Williamsburg and the Jersey Shore to give you what you need to make your summer awesome! Tickets to the 2-day festival, HOT 100, in Long Island. The concerts headliners features some of your favourite acts including Zedd, Major Lazer, Demi Lovato, Big Sean, Marshmello, Bebe Rexha, DJ Khaled and Gucci Mane. And that is only some of the big names who will be there! We also have 3LAU, Cash Cash, Lil Yachty, Rick Ross, T-Pain and Waka Flocka Flame.


How could people get their hands on these tickets? As our street team roamed the streets to give away these tickets, people wanted to get involved. It was simple! All they had to do was visit their local CVS, Duane Reade or Target and purchase one item of Herbal Essence product. They had to show their receipt and they got a pair of tickets to either day! There was another bonus on top of that. With their receipt, they could enter to win the opportunity to spend the day with Demi Lovato at the Hot 100 Festival.

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Our street team was so excited about this promotion. Our one rep Sarah expressed, “people are so excited about the giveaway, it just pumps us right up!”. Our other brand ambassador Tay said “I had one customer start singing Demi Lovato to me and gave me a big hug! It made my day to see her day made!”.

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Look for us in Grenwich Village and Gramercy Park this week giving out more pairs of tickets!